The real wordsTheory
Data-ink and decluttering
Data-inkThe ink on a chart that carries information. The data-ink ratio is data-ink divided by total ink, and the advice is to raise it.
DeclutteringRemoving everything that is not data-ink: heavy gridlines, chart borders, background fills, three-dimensional effects, redundant legends, needless decimal places.
The test is simple. Delete an element. If the reader can still answer the question, the element was clutter.