The ideaTheory
You cannot run a third of a television advert
The advertising exercise in the last chapter ended at x = 13.33 social campaigns and y = 3.33 television adverts, reaching 93,333 customers.
Read it back to a marketing manager and she will laugh. There is no such thing as a third of a television advert.
The deck's own next slide asks exactly this, then evaluates the nearby whole-number points by hand. That is the honest way in: integer programming exists because some decisions come in indivisible lumps.