The real wordsTheory
Three kinds of integer model
All-integer modelEvery decision variable must be a whole number. Number of machines, number of staff, number of adverts.
Binary (0-1) modelEvery variable is restricted to 0 or 1, so each one answers a yes-or-no question: do we take this project, open this plant, buy this machine.
Mixed-integer modelSome variables are integer or binary and others stay continuous. The class advertising workbook is exactly this: television and radio are all-or-nothing, online and newspaper can be part-funded.