The ideaTheory
Eleven columns, two real ideas
A car has eleven specifications: mileage, cylinders, displacement, horsepower, weight, gear ratio and so on. Comparing cars on eleven numbers at once is impossible.
But most of those columns say the same thing twice. Big engines have more cylinders, more horsepower, more weight and worse mileage. That is one idea wearing four hats.
PCA finds the ideas. On the class's car data two of them explain 84 % of everything that differs between cars, so the whole market fits on a flat page.