The ideaTheory
Splitting the credit between causes
Sales went up. The advertising budget went up, the shop got bigger, and two more staff were hired. Which of the three did it?
Multiple regression is the machine that divides the credit. It gives each predictor a number saying how much the outcome moves when that one changes and the others stay still.
Everything else in this chapter is how to tell whether those numbers are trustworthy, which is what the rest of the output is for.