The real wordsTheory
Consumer surplus
Consumer surplusThe difference between what consumers would be willing to pay for each unit of a commodity and what they actually pay.
Graphically it is the area under the demand curve and above the going price. The height of the demand curve shows the maximum a consumer would pay for that unit rather than go without it.
Imposing a tariff reduces consumer surplus, because it raises the price paid and cuts the quantity bought.