The real wordsTheory
Demand options
Four ways to move demand towards the capacity you already have.
- Pricing: used to shift demand from peak to off-peak periods. Price elasticity is important, since a discount that does not move volume simply loses revenue
- Promotion: advertising and other forms of promotion
- Back orders: orders are taken in one period and delivery is promised for a later one
- New demand: finding counter-seasonal products or markets to fill the trough