The ideaTheory
Averaging out the noise
A shop's daily sales bounce around: 40, 55, 38, 61, 44. Tomorrow's number is not going to be any of those exactly.
Take the average of the last few days and the bouncing calms down. That average is the forecast.
The only real decision is how many days to average. A few days follows every wobble; many days ignores real change. Everything in this chapter is that one trade-off, dressed three different ways.