The ideaTheory
The balance point of a map
Put four weights on a flat board, one for each customer, each as heavy as the tonnage they buy. Now find the single point where the board balances on your finger.
That point is the centre of gravity. It is the spot that minimises the total weight-times-distance of hauling to everybody.
The arithmetic is a weighted average, done once for the x coordinate and once for the y coordinate. Nothing harder than that.