The real wordsTheory
Two aspects, not one
A forecast is not one number. It is two.
Expected level of demandWhich may be a function of some structural variation, such as trend or seasonal variation.
AccuracyRelated to the potential size of forecast error.
"We expect 500 units" is half an answer. "We expect 500, give or take 40" is a forecast a planner can act on.
Everything in the next two chapters divides along that line: methods that produce the level, and measures that describe the error.