The real wordsTheory
The Indian Paints case
The class case: a paint maker with plants at Ahmedabad, Hubli, Nagpur and Vishakapatnam, plus a new plant at Baddi in Himachal Pradesh taken for its tax concessions. Six markets: Bangalore, Chennai, Delhi, Mumbai, Lucknow, Kolkata.
The marketing group produces quarterly market estimates. The supply-chain group must decide the volume produced at each plant and allocate market demand to plants, at the lowest possible cost.
Baddi is cheap to produce at and far from everything. That tension is the whole case.