The real wordsTheory
Efficiency, effectiveness, productivity
EfficiencyAn internal measure of performance: how well the company converts inputs into outputs. Are we doing things right?
EffectivenessAn external measure: the degree to which objectives are accomplished. Are we doing the right things?
ProductivityAn integration of both: the combined effect of resource utilisation (efficiency) and performance (effectiveness).
The professor's own warning, written on the slide: "Don't confuse productivity with efficiency."