The ideaTheory
Ten for the price of nine
The shop says a pack of one costs Rs 20, but a box of a hundred works out at Rs 16 each. Suddenly the size of your order changes what you pay, not just how often you shop.
Once the price moves, the money spent on the goods themselves has to enter the comparison. In every earlier model it was a constant and dropped out.
That single change makes the total-cost curve break into pieces, and the answer is usually to jump to a price break rather than to sit at the EOQ.