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Visual AnalyticsDashboards, storytelling and telling the truthStep 2 of 27
The real words

Dashboard and KPI

Data dashboardA collection of visual displays of the data and information an organisation needs to achieve its objectives, arranged so a decision maker can take them in together.
Key performance indicator (KPI)A measure the organisation has decided is critical to its objectives. It is chosen, not discovered: the choice of KPI is a management act.

Camm's applications include health dashboards (pulse, blood pressure, BMI, steps, calories), donor dashboards, crime dashboards and school performance dashboards.

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